Interfictions Online’s Arts Editor Henry Lien begins a new series of posts describing some of the proposed projects for the new Arts Department that the Indiegogo Campaign will help fund.
Proposed Arts Department Project 1: “When Brands Undergo Radical Gender Identity Reassignment”
The U.S. Supreme Court Justices tell us that corporations are people. However, what the Supremes don’t tell us is that brands have genders. Or so the corporations would want us to believe. Witness, for example, the hilarious customer review responses to the BIC Cristal for Her Ball Pen.
We’re planning a piece in Interfictions about brands that undergo some sort of radical gender identity reassignment, or even more interesting, brands whose gender identities, as decided by their corporate parents, are threatened by outside forces. It will be an interdisciplinary essay/gallery/found media piece emphasizing the art and graphic design elements necessary to change, or defend, [...]