From Kelly Jean Cogswell’s article (12/22/10) on IAF founders Ellen Kushner & Delia Sherman for NYC’s bi-weekly Gay City News :
[W]hile fantasy writers may respect the hard to categorize “Other” in their literature, publishers are not so crazy about books that blur the genre boundaries. If you do fantasy fiction, stick to the conventions. Ditto for other genres like historical novels. At the same time, too many mainstream readers won’t approach books in the fantasy section at all because, as Kushner explained, they have “fantasy cooties.” But label the same books magical realism and stock them elsewhere, they’ll gobble them up. Putting stuff into boxes keeps readers — and books — from crossing over.
Delia, Ellen, and some of their friends have founded the Interstitial Arts Foundation to promote art that crosses genre borders and help writers present themselves to the marketers. The [...]