In a recent New York Times article on new paths for independent filmmakers (Declaration of Indies: Just Sell it Yourself! 1/17/10), Manohla Dargis writes:
The new D.I.Y. world is open-source in vibe and often execution. Participants refer to one another in conversation and on their Web sites and blogs, pushing other people’s ideas and projects. (On his Web site, peterbroderick.com, Mr. Broderick even posts discount codes for other people’s books.) But these new-era distribution participants are not engaging in blog-rolling. By sharing information and building on one another’s ideas, they are in effect creating a virtual infrastructure. [boldface mine - ek] This infrastructure doesn’t compete with Hollywood; this isn’t about vying with products released by multinational corporations. It is instead about the creation and sustenance of a viable, artist-based alternative — one that, at this stage, looks markedly different from what has often been passed off as independent cinema over the past 20 years.
This seems to me to be very much what the IAF has always had in mind: We’re not trying to compete with existing genres, just to make the world more aware of other options. We’re not trying to set up an Interstitial Canon, just to encourage everyone who likes the Interstitial to let each other know what they’re liking at any time.
What do you think? Any suggestions on how to make that happen?

